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UKbricks and mortar
/bɹˈɪks and mˈɔːtə/
/bɹˈɪks ænd mˈɔːɹɾɚ/bricks and mortar
[PHRASE]1
used to describe traditional physical buildings or structures, typically referring to businesses or establishments that have a physical presence in a specific location rather than operating solely online or virtually
What is the origin of the idiom "bricks and mortar" and when to use it?
The idiom "bricks and mortar" originated in the world of real estate, where it refers to physical buildings and structures made of bricks and mortar. The phrase is used to describe physical assets or properties, as opposed to intangible assets such as intellectual property or goodwill.
2
a business that is conducted on a physical building rather than or as well as only existing online